Another day, another aesthetic triumph. The Thunder unveiled their new uniforms during Media Day yesterday to an overwhelmingly positive reception by the staff of the Oklahoman. I don't read any other news outlets, but I can only assume the rest of the nation was equally impressed. I know PJ Carlesimo was:
"Clay talked about respecting the heritage of the NBA by keeping it clean and classy. They did a good job."
Thanks PJ. If there's one job I do better than
making logos, it's respecting the heritage of the NBA. I put a lot of deep, compassionate thinking into these uniforms; just listen to this peppy blonde chick interview the Oklahoman's resident style expert:
Did you hear that folks? That lady talked to a color expert, and the color expert told her that white is going to attract "a
lot of attention." Holy shit I'm glad we thought of it then. Brace yourselves for a tidal wave of publicity, Thunder fans, white home unis have arrived.
Now on to the road unis. I think the offical name for the color is "Expansion Team Blue". She kinda lost me for a minute there because I'm no color expert myself, and the discussion becomes very dense and theoretical, but I'll try to break it down. Blue is 'dependable' like the sky, because the sky won't fall, even though sometimes times get tough, and also it's very loyal. That's so weird because whenever I think about this franchise, "stability" and "loyalty" are the two words I think of. But also blue is "powerful" like a bright blue Oklahoma sky with fluffy white nimbus clouds where some of them look like animals, and so you're feeling all loyal and stable and then suddenly you see the red-orange trim and you're energized. You're fuckin' psyched right now. Oh but wait, there's also yellow trim, so mostly you're just energized about how nice and friendly everyone is in Oklahoma City, and you're thinking about picnics and clouds and how much positive energy that blonde chick in the yellow shirt had, and yeah she stumbled over her words in the beginning but she seems totally cool and reminds you of that popular girl in high school who still talked to the ugly chicks, and maybe you guys could hang out sometime and talk color theory. Just take things slow. But then Kevin Durant fucking dunks on your head.
And so it was that Media Day finally answered the question on everyone's mind, which was apparently:
'What would happen if Papa Smurf banged Rainbow Brite?'
So you can all go home now, unless you want to stick around and listen to Darnell Mayberry ask Robert Swift what all of his tattoos mean. Probably a one-man job, though. Hey, everybody loved those teal Pistons jerseys right?
shoes on the grill because times is hard. Oh and mammies, obviously. Done. Wait, caricatural bulging eyes. OK. Wrap.
I doubt there's anyone more appropriate to walk such a fine line between painful, ingrained stereotypes and hip-hop culture than this guy. Another W. Anywho, one might hardly recognize straight edge Kevin Durant sulking around a charismatic Lebron as the reimagined, smooth Hoop Velvet, but goddamnit, this is who he is now. Like how Dwight Howard is the new 
Note that I wasn't voted Mr. Congeniality of the PBC and have differed from members of my own ownership group when it comes to non-specific key issues, and as such, have authorized the preemptive use of eForce when it comes to building our coalition of the willing. I wasn't sure about the strategy/tactic, but I have to commend Clay for pioneering the Execublogger phenomena--- the surge is working. We've joined facebook and the fundamentals of our franchise have never been stronger. 
Now Thunder fans who have supported our storied franchise over the past 4 decades have a chance to join our eFamily through a medium never before seen. We look forward to your friendship.
Posts
