Thursday, September 4, 2008

Introducing the Thunder OKC!

Yesterday we revealed our name, logo and colors to the handful of people without internet access and Damien Wilkins.

The logo is the result of a three month design-by-committee expedition to the outer limits of Microsoft Paint. We were somehow able to seamlessly unite the imagery of 'Thunder' with the color scheme of an "Oklahoma Sunset", the Oklahoma state flag, and clown shoes. Then we put a basketball in a triangle. And added two random lines to lower wind resistance, which I feel is pretty sharp. Finally, we added "Thunder" above this amalgam of half-formed thoughts and changed the font to what appears to be Mekanik LET Plain. First Prize.

Basically the name, color scheme and logo combine to create a unique fan experience: first you're indimidated, then reassured, then confused, then bored, then bewildered and finally indifferent. Needless to say, it flew off the shelves.

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